The first rule of fashion is – there are no rules (well to a certain extent).
When it comes to clothing creativity has no bounds, fashion can gather inspirations from any art form: paintings, cinematography – even an emergency room (yes, that’s right). From Jackie Kennedy replicas to beheaded models, here are some of the coolest Milan fashion week runway moments you should know so far.
Presenting the #GucciFW18 show space. The concept reflects the work of a designer—the act of cutting, splicing and reconstructing materials and fabrics to create a new personality and identity with them. The materials used are typical of an operating room and the environment around it: PVC on the walls and floors, fire doors with panic-bars, LED lamps, and plastic chairs like those in a waiting room. The LED lighting is stark, white and blinding. Watch the show live on Instagram Stories or through link in bio at 3PM CET. #mfw
Gucci’s F/W RTW ’18 show gave us a hallucinatory look at where glamour meets the operating room – who knew a surgical space could be so editorial? Alessandro Michele’s vision was equally sensational and disturbingly creepy. The show’s unconventional setting was nothing like its usual global charm. Models walked down the operating runway cradling dragons and holding replicas of their own heads under their arms whilst dressed in English tweed, ‘80s Italian beige businessman suites and gold leather peplum jackets.
Since his time at Moschino, Jeremy Scott has shown us his commitment to executing a theme at his shows from human bouquets to Barbie’s to fast food merchandise. This season the Italian fashion house found a new source of inspiration for its fall 2018 show, women of the 1960s – most importantly, Jackie Kennedy. The recreation of 62 looks of oranges, purples and yellows was a colourful runway of Jackie Kennedy’s signature look. Along side the First Lady’s iconic tweed skirt suit and pillbox hat, a few models were covered in head-to-toe body paint of neon blue, yellow and lime green.
This year, according to the Chinese zodiac calendar, is the year of the dog and the fashion industry is making use of it. At Tod’s fall 2018 show models such as Gigi Hadid and Liu Wen walked the runway with a variety of live puppies in their arms from bulldogs to chihuahuas. The collection also featured dog shaped key chains that appeared on bags, and the brand coordinated the animal’s natural colour palette to its collection. Unlike the baby dragons at Gucci, this show’s puppies emphasized Tod’s specialty of accessories and produced many smiles.
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