Glossier is a cult beauty brand that can be credited for bringing the minimalistic look to the masses.
With Glossier’s extreme success the brand has decided to expand into a sub-brand, a sibling with a different but complimenting concept. This brand is Glossier Play which describes itself as “a brand of dialed-up beauty extras.”
The initial launch consists of 6 products, 4 makeup products and 2 tools. This consists of liquid highlighter called niteshine, eye liner called colorslide, lip lacquer called vinyl lip, a cream glitter called glitter gelee as well as a silicone brush and a sharpener. Although these products may not sound extremely innovative, when comparing the range to Glossier the difference in the brands themselves is very apparent.
View this post on Instagram
"At our core, Glossier Inc. is about celebrating freedom of choice when it comes to how we all look, act, and feel. Each and every one of you is your own expert, with the ability to tell a story about what beauty means to you. Today I’m thrilled to introduce @GlossierPlay, a new approach to makeup that’s inspired by sound, motion, and fun. Glossier Play’s first four products are tools for expression: Colorslide technogel eye pencil, Vinylic Lip high shine lacquer, Glitter Gelée multigrade paillettes, and Niteshine highlighter concentrate. Each one creates endless possibilities to get ready, let loose, and most of all, play. There will be more—more colors, more textures, more ways to dial up your look. The one thing that won’t change is Glossier’s simple and intuitive approach to design that’s consistent across everything that we do. With this new brand, we’re inviting you to continue to choose your own beauty adventure…only now with even more places to go. The world is your Playground! Thank you for joining us."—@emilywweiss, founder + CEO
This sub-brand brand doesn’t have the same minimalist look and is perfect for supplementing looks done with the original range. The colorslides come in 14 different and exciting colours, ranging from mustard to eggshell blue and all the exciting colours in between. Another standout product is the glitter gelee, a gel glitter that comes in four fun shades with different types of glitters within each one. This product is meant to be reflecting and is a perfect addition to a night out look for a chic pop of glitter.
All of these products are perfect for playing with makeup and are an extension that we never knew we needed from Glossier but are so happy we have. The imagery for this new brand is enough to sell us on the products with their etherial cool girl looks, but the products are a must try!
For the latest trends in fashion, lifestyle, and culture — follow us @HOLRMagazine.